Wednesday, 29 May 2013

Amazon announce new 'Log-In with Amazon' service!

   Amazon are already a huge company online and if you have one of their tablets then you're likely to be heavily invested in the company. So what's a logical step for a company with over 200 million customers? Well that's easy: a new log-in service for developers and other sites to integrate!

   That's exactly what Login With Amazon does: it gives you the opportunity to use the same username and password to join your central Amazon account across a variety of other services. Some of the clever places which are already making the most of this idea are Zappos and Woot and both of those sites have reportedly had up to 40% take up of Amazon log-in!

   Amazon have said that they're planning on making the most of the new service to help offer a complete ecosystem and it's a natural progression for the company in our eyes. Check out what Amazon are offering in the video and quote, both of which are embedded below!

"Login with Amazon is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:
  • The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
  • GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and leads to better engagement with games.
  • In-App Purchasing on Kindle Fire, Mac, PC and web-based games. This enables developers to offer items in their apps and games while allowing their end users to simply use their Amazon accounts to make the purchase.
  • A/B Testing, which helps developers improve app functionality with the ability to simultaneously test two different in-app experiences to determine which is more successful prior to launching to a broad audience.
  • Game Connect, which lets developers list their virtual goods for sale on Amazon, increasing discoverability of their games and making the purchase of virtual goods as easy and convenient as possible for customers, leading to increased monetization for developers.
  • Amazon AppStore submission for distribution to nearly 200 countries globally enables developers to reach millions of Amazoncustomers worldwide."
Amazon Via Engadget.


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