Thursday 30 May 2013

Motorola confirm the Moto X will be their new flagship: Produced entirely in the US!

   Overnight at the AllThingsD conference in the State, Motorola's Dennis Woodside confirmed that the company are rethinking how they're going to do things, whilst they try to recreate the company in Google's new mould!

   As part of that Woodside confirmed that Motorola's next flagship will be this much rumoured Moto X. The new smartphone will have been entirely designed, engineered and assembled in the USA! That's not a couple of the phones either that will be every one of the X's which is sold in America will come from the new assembly line in Fort Worth in Texas.

   According to Motorola:
"There were a few reasons why we decided to do this. There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we’ll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we’re being encouraged to take big bets on things that make a difference."

   That doesn't mean that Motorola will be moving all their production to the USA, instead they're still keeping their partners at Flextronics so devices will still be built in China and Brazil.

   Motorola wrapped up their announcement with the line, "This is an incredibly exciting time to be in the mobile device industry. Our role in inventing the mobile phone is well known. We’re happy to be shaping its future as well." We'll have to see what this phone looks like when it finally lands, we're looking forward to seeing what Motorola are going to do next!
Motorola Via AndroidBeat.


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