Wednesday, 22 May 2013

Vodafone UK delay 4G roll out until September!

   At the moment those of us living in the UK have very little choice when it comes to mobile 4G networks! The only choice is EE who rolled out their network on some spare spectrum at the end of last year. Everyone else is said to be busy working to make their 4G networks too, but Three have already said that it's not a priority and now Vodafone have delayed their 4G launch until some time around September! 

   Vodafone's delay is interesting because the company were one of the biggest spenders in the 4G auction, coughing up £790 million earlier in the year. You can see who else spent big in the chart below!

   Vodafone explained that the thought process behind delaying the 4G launch was that the 'end of summer' launch would give the company the best chance to make sure everything is ready and that it will give the company the best marketing opportunities in the remaining time!

Vodafone's chief exec, Vittorio Colao, said:
"We are convinced our own 4G will be better performing... We want to be able to launch it when it's really ready. End of the summer means when there is going to be a good commercial window for launching it."
   We'll have to wait and see if Vodafone can deliver and more importantly if they can offer us some compelling price plans to make the most of the new network!
Via TheGuardian.


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