Wednesday 3 April 2013

Tesco's Clubcard TV gets much better: BBC shows on board!

Image Credit: InformationAge
   A couple of weeks back Tesco launched Clubcard TV, a new service designed to offer loyal customers access to films, tv shows and other sorts of consumable content online. Today that service got better because the guys have announced a new partnership with BBC worldwide.

   The new shows will focus on comedy, drama and cooking programming, the last of those being an obvious choice for a supermarket right? There will be a focus on shows by chefs Antonio Carluccio, Ken Hom and Gary Rhodes, as well as other sorts of programs like Two Pints of Lager, Blackpool and Stig of the Dump will become staples on the online service and they'll join the shows which are already offered by Warner Bros, Endemol and Aardman studios.

   For all of the details of this deal check out the press release below:
Via Engadget.
Tesco cooks up Clubcard TV deal with BBC Worldwide

Tesco has secured a raft of popular cookery, comedy and drama programmes for innovative ad-supported streaming service Clubcard TV following a deal with BBC Worldwide.
The agreement, which includes shows featuring star chefs Antonio Carluccio, Ken Hom and Gary Rhodes, will see hours of BBC Worldwide content made available to its 16 million Clubcard members via the ad supported service.
Comedies Two Pints of Lager and a Packet of Crisps, Goodness Gracious Me and Alistair McGowan's Big Impression join dramas Carrie's War and Blackpool and children's classics Stig of the Dump and The Secret Garden on the free service, which can be accessed online at
Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service. Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.
Clubcard TV has been developed by the team behind the Tesco movie and TV service blinkbox and, in another UK first, is supported by targeted advertising based on users' shopping habits. The service has thousands of TV episodes and movies following deals with Aardman, Endemol and Warner Bros.
Scott Deutrom, MD Clubcard TV, said: "With this deal we're adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that's easy and accessible for customers."
Lisa Rousseau, Head of UK, Ireland and Pan European Television Sales, BBC Worldwide, said: "We're thrilled to have concluded such an extensive deal with Clubcard TV which will offer their customers a rich range of fantastic British content."



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