Monday 29 April 2013

Microsoft's new ad pokes fun at Samsung and Apple fans. Their solution is switching to Lumia!

   Microsoft have been doing their level best to get their Windows Phone platform out there lately. Windows Phone 7 was a good start and Windows Phone 8 carried on the good work, but the one thing they really need to make their platform a success is to convince a lot more people to 'switch'. 

   With that in mind the two obvious places to target are those people who are thinking about either picking up an iPhone or one of Samsung's Galaxy range of smartphones. Both of those groups have a big set of fans and if you read the comments sections on posts then you'll quite often see their fans squabbling. That's something which Microsoft have picked up on and their latest advert, set at a wedding, captures the mood rather well.

   As the ceremony gets under way both sides pull out their phones to capture the special moment, one Samsung owner is asked rather impolitely to get his 'enormous' phone out of the way, before a war of words kicks off. The retort 'enormously awesome' is thrown out, before S-Beam, Siri and the stereotypical age of iPhone users are all brought into the fray, just like the normal 'iSheep' and 'CopyBot' remarks too!

   One of our personal favourites in this ad is where a Galaxy user says, 'Autocorrect this', before proceeding to start a brawl, during which an iPhone user is thrown into the cake and asked 'is there an app for that?' which also made us chuckle.

   When all is said and done a pair of brightly coloured Nokia Lumia 920's are held out by the catering staff with the ultimate suggestion being 'Don't fight. Switch'. Will this ad be enough to stop the slide in Lumia sales in the US lately? Possibly not, but it's a good fun advert which certainly hits the mark!
Via TheVerge.


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