Thursday 28 March 2013

Qualcomm to use the HTC One in ads and are these the Desire P and Q?

   HTC and their new flagship, the One, seem to be making the news pretty much every day for a variety of reasons, some of which are good, the others not so good. But, either way you look at it everyone thinks HTC needs to spend money on advertising to make this device a success!

   That's a post over on Digitimes which comes in quite useful here. The post says that HTC's flagship will be featured on Qualcomm's advertising for their Snapdragon range of processors! The post reads:
“Qualcomm is extending its cooperation with HTC from technology, product and carrier relationship development to marketing with the firsts of a series of promotional films being presented at the ongoing Game Developers Conference (GDC) 2013, said Shen Jin, vice president of Qualcomm Greater China.”

It's actually quite interesting if it's fully accurate, because it means that Qualcomm at least wants to see HTC succeed. The only issue is that we don't know how well Qualcomm's other partners will feel about that. Samsung probably doesn't mind at all because they've got a huge budget to push sales of the Galaxy S4 through already, but people like Sony, who also use Qualcomm processors, albeit last generation ones, will probably feel left out!

   To be honest it probably will make very little difference because Qualcomm have very few adverts, but every bit of publicity is good news for HTC!

   Secondly, there are a couple of images floating around the internet, pictured right, which are supposedly press shots for two new smartphones from HTC.

   The first, the Desire P, seems to be a decidedly mid-range device and it has rumoured specifications which include a 4.3-inch WVGA that's 480 x 800p display, a 1GHz dual-core processor, an 8MP rear camera, HTC's standard Beats Audio EQ and a microSD slot, which would be a lovely change for HTC devices!

   The Desire Q, on the other hand, doesn't have quite as many details. There's supposedly a 4-inch display, Beats Audio and three colours to choose from, which are black, white and red.

   Other than that the devices are set to arrive in China for $365 (£240) for the Desire P and the Q is shaping up to cost $235 (£155). Naturally we'll update you if this becomes official news!
Via AndroidBeat and UnwiredView.


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