Monday 4 March 2013

Blackberry Z10 prices drop already?!


   The Blackberry Z10 has only been out a little while and it seems that networks and phone resellers are starting to drop the price of the Z10 already here in the UK.

   The Telegraph is reporting that the Carphone Warehouse has chopped about £160 off the totaly price of a two year contract on the mobile network 3. Previously they were asking £36 a month for the handset, but now that has dipped to £29 up front with £29 per month across the span of 24 months. That's a pretty hefty saving given that the phone has only been on the market for a month now.

   Vodafone has also starting offering a discount, but it's not quite as spectacular. They're offering a web-only deal which gifts you the Z10 for a charge of £33 per month, something which will reduce your overall contract expenditure by £72 over twenty four months.
Will the Q10 fair better?

   We're not sure if this means that analysts predictions are wrong about the initial sales or whether demand has dropped because of the upcoming launch of the Samsung Galaxy S4! There may well be a far simpler explanation here though.

   If we just pause and have a look at the internals of the Blackberry Z10 we realise there's a dual-core processor, a 768p screen, 2GB of RAM, 8MP rear-camera and everything else you would expect. Given that the flagships of this year all feature quad-core processors and 1080p screens the Blackberry Z10 simply cannot command the price of devices such as the Sony Xperia Z and the HTC One. Instead, the device will be in the mid-segment with last year's flagships and newcomers. Something which is support by Pacific Crest analyst, James Faucette, who said:
“We believe that meaningful price cuts so soon after launch, while probably at the initial discretion of the carriers, is likely to relegate the Z10 to being a mid-tier device with very low gross margins.”
   In spite of all of this an internal Blackberry showed that one third of new Blackberry Z10 owners in Britain are actually Blackberry first timers! We're not sure whether the Z10 will be the device to save the Canadian giant, but it's a good start and hopefully they can full it up with some fantastic phones filled with flagship quality internals and build qualities!
Via Telegraph.


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