Friday 15 March 2013

HTC lay into the Galaxy S4: Here's HTC's take on the launch!

   By now you'll probably be sick of hearing about yesterday evening's Galaxy S4 launch! But, aside from the actual unveiling and LG's advert trolling a couple of other company's couldn't help but lend their opinions on the launch either! Apple's Phil Schiller took the time to lay into Android and lets not forget HTC! 

   HTC are probably the most interesting of the bunch because they desperately need their HTC One to fight back the expected wave of Galaxy S4 sales to ensure the future of the company! With that in mind then it's unsurprising that the guys from Taiwan had so much to say about the South Korean's flagship yesterday evening!

   HTC's Chief Marketing Officer Benjamin Ho took the opportunity to talk about Samsung's infamous plastic backings! 
“With a continuation of a plastic body and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminium unibody HTC One. This is more of the same."
He may well have a point in that regard, but we're not necessarily sure Samsung and their brand new octa-core processor would agree with all of this next statement, although it's hard to deny that their aluminium is a lot nicer than the plastic!
“HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.”
HTC's UK Twitter account is still reinforcing the point, they're currently saying things like:
   The guys may have a point in that regard, but naturally it's all very subjective and not every agrees, but one things which HTC's President Jason MacKenzie, said seems a little bit harsh. He said that, "I went from laughing to actually feeling embarrassed at some of the acting," obviously he's referring to the unique way Samsung announced the new features. They used a series of Broadway-esque short stories to give examples of when each of the features is useful and how these are genuinely practical additions to a smartphone, so we think it's a little harsh that he decided that, "Watching the presentation, it looks like they invested a lot in marketing instead of innovation."

   HTC even took the time to send company reps to the line outside the launch event to drum up a bit more awareness and simultaneously offering hot chocolate, pringles and marketing material to journalists in the queue!

   What's your take on the war of words, or much more importantly which of the two phones are you picking up? Let us know in the comments below!
Via DroidLife, CNet and AndroidCentral.  


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