Facebook advertising set to plummet?
That smile on the face of Mr. Mark Z, may not be there for too much longer if analysts have called things correctly. GM has today announced they will not be advertising on the website any more, effectively ending their $10million ad campaign because it has had little or no effect on customers. A Forrester analyst has stated that "Facebook often stands directly in the way of marketers’ efforts to measure the performance of their programs”. That is the claim of Nate Elliott, and it may very well be a fair comment because Facebook has always struggled to monetize its business.
So much so that in 2011 Facebook struggled and only just made under $4 in ad revenue per active user. Similarly, the site’s mobile userbase has grown rapidly in the past year, but Facebook is still struggling to figure out a way to successfully monetize these new people accessing it on phones and tablets.
This quote from Mr. Elliot essentially sums up the situation very well:
“One global consumer goods company told us recently that Facebook was getting worse, rather than better, at helping marketers succeed... And companies in industries from consumer electronics to financial services tell us they’re no longer sure Facebook is the best place to dedicate their social marketing budget – a shocking fact given the site’s dominance among users.”
In other news:
- Scientists have today announced that they think dinosaurs suffered arthritis in the same way mammals do today.
- Google Music has a 10 device limit as reviewers and coders have been finding is a significant issue, hopefully Google can find a way around this.
- The Wall Street Journal expects the iPhone to have a minimum of a 4" screen but only time will tell.
- HTC Amaze 4G ICS update due May 21st.
- The BBC has announced they will make every single minute of the Olympics available online.
- Apple has today been rumoured by Digitimes to have taken their chip orders elsewhere and the markets have reacted today wiping of $10billion from Samsung's value. This is how much rumoured affect big business and if the rumours are true then this is a pointer as to how much Apple and Samsung are interlinked in terms of their production lines.
