Friday 8 February 2013

Vodafone CEO says 4G is for 'technofreaks'. EE seize the moment for cheap Twitter ad campaign!

Image Credit: V3.
   Sometimes CEO's really do know how to get attention. A perfect example was a couple of months back when T-Mobile USA's John Legere called Verizon's New York network 'crap'? Well today it was the turn of Vodafone's Vittorio Colao who took shots at EE's new 4G network.

   To be fair to Colao his point is sort of valid, but he didn't necessarily express it in the best way possible. He said:
“I haven’t seen any figures but when I visited an EE store to see how fast it was all I saw was technofreaks in there. I haven’t heard any calls from friends, colleagues of businesses that we need this fast internet... With the increase in data speeds of HSPA+ (a faster version of 3G) an early LTE network won’t be much different.”

   Perhaps, 'technofreaks' wasn't the best term to use, but everyone always wants faster internet don't they? That's why they buy fibre optic connections instead of the traditional copper wires? Either way it didn't take too long for EE to get wind of this remark and earlier today they posted this up on their Twitter page! Why waste a good promotional opportunity?
MobileNewsCWP Via Engadget.


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