Monday 4 February 2013

Elop hints at Nokia tablets, justifies Windows Phone focus and says Nokia is all about standing out!

   Nokia may finally have brought themselves some success with their latest range of Lumia handsets and continued sales of their budget devices in developing markets, but we're still missing one thing from the Finns and that's a tablet. Understandably Nokia is focused on their handset business because that is the core of the company and this is something we've seen HTC do lately too, because of their falling handset sales.

   So it's interesting when we hear Nokia's CEO, Stephen Elop, talk about tablets and that's exactly what he did in an interview with Australia's Financial Review. Elop revealed that his company is taking a close look at the tablet space and he said that:
“We haven’t announced tablets at this point, but it is something we are clearly looking at very closely... We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.”
   Despite watching from the sidelines at the moment he did say that in the coming months and years that Nokia will look to, 'broaden out the portfolio, which means pushing to lower and lower price points, in some cases smaller form factors and so forth,' so a tablet isn't out of the question yet!

   When pressed on the normal Windows vs. Android question Elop said that it makes a lot more sense for both a phone and tablet to have an operating system and experience in common, although like always he didn't rule out the possibility of using something other than Microsoft's creations in the future. Elop makes his point perfectly when he says:

"When you think about the Lumia 920, running on Windows phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side." 
   So there's no change on that front and we do have to agree that integration is very useful and his argument is fully justifiable here. Indeed, his response to the question of using Android is very robust too. He argued that:

“On the Android side, we were very worried that we would be entering Android late relative to everyone else in the industry, that perhaps one vendor was already well on the road to being the dominant Android vendor at the expense of everyone else... If we look back two years to when we made the decisions,then Samsung was big, HTC was pretty big and Motorola was pretty big. Of course what has happened in the two years is that Samsung has captured the lion’s share of it and the others have been squeezed down to much smaller market share. We were worried about exactly that pattern forming.”

   So with that in mind Elop is keen on Nokia focusing their efforts on differentiating their Windows Phones from everyone else's offerings. He said that Nokia's R&D is now heavily invested in making the company 'stand out' and naturally the PureView camera technology is a big part of that. Nokia think that:

“Photography is one case where we can make a big difference. You can put our device next to everyone else, including some of the ones just announced in the last day or so and say "boom this is so much better."”
This focus ties in very nicely with a story which The Guardian posted today which suggests that there will be a Lumia device arriving this summer with the same beefy 41MP camera which Nokia forced inside their 808 PureView!

   We'll have to wait and see on that one, but we would be genuinely excited for some Lumia tablets. Nokia typically has stunning design and that combined with a good dose of Windows 8 may well be enough to tempt people who aren't touched by Microsoft's Surface tablets! What would you like to see? More Lumia's or some tablets from Finland's finest? Let us know in the comments below!

AFW Via TechCrunch and TheGuardian.


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