Wembley Stadium to sign a naming deal with phone network EE!
England's most iconic sporting arena may be on the verge of getting a little name change! The mobile brand EE is on the verge of becoming a "naming partner of Wembley Stadium," according to John Reynolds of Marketing Magazine.
It's been reported that The FA has been on the look our for a commercial partner for the stadium for quite a while. If the rumours are correct it looks like this deal could be worth somewhere in the region of £8M per year, which translates into 12.8M US Dollars.
Thankfully the agreement will not mean that the Wembley name will be changed to the EE Arena, or whatever else EE's marketing guys could come up with! The FA realised that that would have been an alienating decision, but EE will likely be incorporated into the stadium name in one way or another, probably along the lines of 'Wembley in association with EE.'
This would be EE's first move into the football advertising world but T-Mobile and Orange have sponsored Bayern Munich and the French football league already.
Via CampaignLive.
Via CampaignLive.
In other news:
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Unsurprisingly it was Samsung who were out in front but it's good news for Sony, who put their success down to the greater confidence in its name since they dropped the Ericsson branding, but Sony has released so many different handsets to cover every budget and every need that that must have had something to do with their success!
Mobile Today via Eurodroid.
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Via Slashgear.
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And finally, if you're the proud owner of a Droid Razr HD or a Droid Razr Maxx HD then it seems that all your Jelly Bean dreams are set to come true next week as Verizon has promised that an OTA is going to arrive "in phases starting next week"! The update will include both Google Now and ISIS compatibility!
Via Engadget.
